Recent Blog Posts

Day: July 12, 2024

Authenticity Creates Victory

July 12, 2024

In our latest podcast episode of The Power Producers Podcast, I had the privilege of sitting down with Marques Ogden, a former NFL player turned

Mastering Cyber Risk: Key Insights for Commercial Insurance Producers – A Conversation with Michael Phillips

October 16, 2024

Cyber risks are at the forefront of every business leader’s mind. As more companies digitize their operations, the threat landscape expands, creating a critical need for comprehensive cyber insurance. For commercial insurance producers, the growing demand for cyber protection offers both a responsibility and an opportunity. This post dives deep

Winning Middle Market Accounts with OSHA Compliance and Risk Management Strategies

October 8, 2024

In middle market insurance, agents must go beyond quoting policies by offering expert Risk Management solutions to truly stand out. It demands a unique approach that delivers value beyond the typical insurance products.Focusing on OSHA compliance, safety management, and workers’ comp helps agents become essential partners for their clients. In

Boosting Commercial Insurance Sales with Retargeting, Video Proposals, and Content Marketing

October 4, 2024

The commercial insurance landscape is competitive, and converting cold traffic into leads—and eventually closed deals—is often a major challenge for producers. Traditional sales techniques still play a vital role, but the introduction of digital marketing strategies such as retargeting, video proposals, and content marketing has revolutionized how we attract and

Mastering Fourth Quarter Success: Strategic Planning, Pipeline Management, and Sales Execution for Middle-Market Insurance Producers

October 2, 2024

As the fourth quarter approaches, middle-market insurance producers face a crucial period that can either lead to a strong finish or leave them struggling to meet year-end goals. Beyond closing out the year, Q4 offers a chance to set up for a strong start in early 2025. By focusing on

Mastering Growth: Transparency, Leadership, and Taking Risks in the Insurance Industry – A Conversation with Aron Robertson

September 30, 2024

In the competitive world of commercial insurance, standing out and mastering growth isn’t easy. But by focusing on growth, leadership, and transparency, even smaller agencies can thrive in a landscape dominated by larger players. In this post, we’ll explore key lessons in overcoming obstacles and scaling an insurance business, drawing

Building Relationships in Niche Markets: How Empathy and Expertise Drive Success in Insurance Sales – A Conversation with Daryl Henry

September 25, 2024

In today’s competitive insurance industry, standing out requires more than just a good product. It demands building relationships, understanding your clients’ needs, and becoming an expert in their industries. One of the most overlooked strategies is focusing on niche markets, particularly underserved sectors like human services organizations. By emphasizing empathy, continuous