Recent Blog Posts

Category: Marketing

Producer Training Hack

April 20, 2021

I hear it all the time, “But David, I don’t have time to create content. David, I don’t know how to train my producers.” What

What is Evergreen Content?

November 13, 2020

Ever since this whole coronavirus thing started, I have been preaching, preaching, and creating evergreen content for all of you. I suddenly realized I haven’t

3 Mistakes Agents Make When Using Content Marketing

September 23, 2020

Are you a content creator? If so, I want to talk to you today about the three mistakes that most agents make when trying to

Branding is a Constant Process

June 22, 2020

This morning, my good friend Chris Greene reached out to me and asked for my thoughts on an upcoming branding campaign he’s working on. Chris,

The Insurance Certificate Hack for Winning Prospects

April 3, 2024

I am back in the saddle now that I’m off the road, and this content is going to come to you fast and furious. Today I’m going to share with you one of the easiest hacks that I have that you can use to drive a wedge with a prospect,

5 Ways to Get in Front of Your Ideal Prospect

March 29, 2024

5 Ways to Get in Front of Your Ideal Prospect In the world of sales and business development, finding innovative ways to connect with your ideal prospects can often mean the difference between mediocrity and monumental success. It has been a long time since I’ve written a blog like this,

Employment Practices Liability Insurance matters for your business

June 14, 2023

When it comes to insurance coverage, many business owners overlook the importance of third-party EPLI (Employment Practices Liability Insurance). In this blog post, we will explore the significance of this type of coverage and share real-life examples that highlight its value. Understanding the role of third-party EPLI is crucial for

Ladies and Gentlemen Serving Ladies and Gentlemen – The Ritz Carlton Tiburon

March 24, 2023

We all have choices, as do our clients and prospects. Having deep roots in customer service, I am still a student of the game at fifty years old. One of the finer things I have come to appreciate as I have gotten older is the difference between staying at a

5 Ways to Print Money Leading with HR

December 16, 2022

There are five things that we at Florida Risk Partners do for our clients from an HR perspective. You can be doing them too! One of the things that we do at Florida Risk Partners is to talk about human resources as quickly as possible when engaging with a new

5 Things Producers Should Do Before 2023

November 22, 2022

Producers, it’s that time of year again when things are starting to wind down, which means you need to ramp up. As producers, we must maintain momentum going into the new year. So today, I’m going to talk to you about five things producers should be doing as we get