Recent Blog Posts

Day: September 23, 2024

Reinventing Yourself as a Commercial Insurance Producer in the Hard Market

September 23, 2024

The commercial insurance market is evolving rapidly, and insurance producers must adapt to stay competitive and retain their relationships. In a recent call, we discussed

Reinventing Yourself as a Commercial Insurance Producer in the Hard Market

September 23, 2024

The commercial insurance market is evolving rapidly, and insurance producers must adapt to stay competitive and retain their relationships. In a recent call, we discussed the challenges and strategies necessary to navigate this changing landscape. This blog post will delve into the insights shared during that conversation, offering a detailed

Mastering the Art of Selling Commercial Insurance: Leveraging Workers’ Compensation as Your Entry Point

September 18, 2024

Selling commercial insurance accounts, particularly in the middle market, requires a strategic approach that goes beyond traditional methods. Leading with workers’ compensation is a powerful way to differentiate your services and establish a value proposition that resonates with potential clients. In this post, we’ll explore the insights and tools shared

Maximizing Your Personal Brand and Lead Generation on LinkedIn

September 9, 2024

Social media marketing has been around for two decades at this point. Building a strong personal brand is essential for success. LinkedIn, as a professional networking platform, offers a unique opportunity to create and nurture your personal brand while generating valuable leads. This blog post explores the strategies and techniques

Maximizing Your Reach: Effective Podcast Production and Community-Based Marketing for Insurance Producers

September 9, 2024

To stay competitive in the digital age, the insurance industry must adopt innovative marketing strategies to stay relevant and engage with clients. One powerful tool in this arsenal is the podcast. By creating high-quality, engaging podcasts, insurance producers can build strong relationships, generate leads, and establish themselves as thought leaders

Leveraging Life Insurance as a Conversation Starter for Commercial Prospects

September 4, 2024

In the commercial insurance industry, agents often overlook the potential of life insurance. Yet, life insurance plays a crucial role in ensuring business continuity and protecting the interests of business owners. This year, at Producers in Paradise, Erik Sjolie, a seasoned life insurance professional, shared his insights on how to

How to Master Prospecting in Commercial Insurance: In-Person and Online Strategies

August 30, 2024

Prospecting is the lifeblood of the commercial insurance industry. It’s how we find new clients, build relationships, and ultimately, grow our businesses. However, the methods of prospecting have evolved, and today, a successful insurance producer needs to be adept at both in-person and online strategies. This blog post delves into