Why the Soft Cyber Market Is Your Best Opportunity: Protecting Clients, Managing Risk, and Driving Revenue
February 3, 2026
The cyber insurance market has always been unpredictable. Over the past decade, we’ve seen it move from an emerging line of coverage to one of the most volatile, swinging rapidly between soft and hard market cycles. But today, cyber has entered one of the softest markets in recent memory—and that presents a rare opportunity for both agents and clients.