So you’re using LinkedIn to build your business. Guess what? There are three things that I’m going to talk to you about today that I see people doing all the time, or not doing for that matter, that will change the game for you. And they’re simple! Using LinkedIn is not difficult at all, but like a lot of other things that we do, we make it way too complicated. Today, I’m going to give you three things that everybody should do with LinkedIn to make sure that you’ve set yourself up for success.
The first one, make sure your profile is complete. That’s simple people. LinkedIn is the only social network that I know of that actually gives you a scorecard for how close you are to profile completion. They even rank us based on being all-stars or whatever that rank is when you get it completely done. But here’s the thing, if you don’t have a complete profile, it’s like showing up for a job interview, undressed, missing your pants. So many people go to LinkedIn to check us out before we meet with them, that you got to have your profile right. If you don’t have your profile right, you may not even get invited to the dance. Take the time to clearly let people know what it is that you do and what makes you different. Don’t be afraid to share your experience there. That’s where people are learning about you, just like you learn about your prospects.
The second thing I want you to do is I want you to control how much you interact with those people that are going to be your prospects. You have got to make sure that you interact, for certain. You want to make sure that people know you’re paying attention to them and that you appreciate what they’re sharing. What you don’t want to do is be a stalker. Don’t be a LinkedIn stalker. Don’t be that person that is the first one to comment on every single thing that one of your prospects posts. That doesn’t make any sense because you do damage. You don’t do any good that way. Make sure you control how much you interact with people.
And number three, and here’s where a lot of people miss the boat, don’t be afraid to share other people’s content. It can’t be all about you. People that are true thought leaders in any subject, get their information from a variety of sources. Why not share that? Why not let other people know the things that are valuable to you? I think we get so concerned that people would go directly to the source instead of recognizing that they found that content from us, that we choose not to share other people’s stuff. Guess what happens? You narrow your audience. You only get the people that you already know or that are already following you to see your things. Let the algorithms work their magic. Share thought leader things. You never know, they may come over and give you the old thumbs up and like what you shared about theirs, and now you’re opened up to their network as well.
If you can do those three things, just basic stuff on LinkedIn, you’re going to kill it in commercial insurance.
Until next time: kill or get killed!
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