Insurance Agency Virtual Employees: Why AI Makes Better Systems and Stronger Teams More Important

Virtual insurance agency employee using digital tools alongside an agency procedures guide.

Hiring help does not automatically create capacity.

An agency can bring in a virtual employee, purchase an AI tool, or build an automated workflow and still leave the owner answering the same questions every day.

The problem may start before the new person or technology ever arrives.

Without clear procedures, training, and expectations, the agency has handed off work without explaining how to complete it successfully.

Insurance agency virtual employees need a foundation that helps them contribute. AI adds another reason to build that foundation carefully.

In this episode of the Power Producers Podcast, David Carothers welcomed Jason Cass and Athena Page of Virtual Intelligence to discuss the changing relationship between virtual professionals, automation, and agency leadership.

Their conversation explored hiring, training, team culture, and the possibility of using AI to make agency knowledge easier to access.

For producers and agency owners, the central lesson was practical.

Better systems help people use technology effectively. Buying technology does not remove the responsibility to build those systems.

Rethink the Choice Between Virtual Employees and AI

Jason described a shift in the conversations his company was having with agencies.

For a period, some owners said they planned to use AI instead of hiring virtual help. They wanted to build bots and automate work they might otherwise assign to a person.

Later, Jason began hearing from owners who had tried that approach and discovered its limitations.

His perspective was that AI would change the work of virtual employees rather than simply eliminate their role.

He summarized the idea this way:

“AI will not replace VEs, but VEs who use AI will replace those who do not.”

That statement reflects Jason’s outlook on the direction of the workforce. Its practical value is the question it raises for agency leaders.

How can a capable employee use technology to become more effective?

Athena described AI as a complement to human work. In her view, the opportunity is to help people complete appropriate tasks more efficiently while continuing to develop their skills.

The useful discussion begins with the work that needs to happen and the capabilities required to do it well.

Give Insurance Agency Virtual Employees a Clear Process

David compared the current enthusiasm for AI with the earlier rush to hire virtual assistants.

Some agencies saw other owners adding remote staff and assumed that hiring someone would solve their operational problems.

However, they had not documented their own procedures.

Even a person with insurance experience would still need to learn how that particular agency operates. Familiarity with an agency management system does not establish how the agency wants each task handled.

David used the example of agents finding several different ways to solve the same problem within the same software.

That variation makes agency-specific training essential.

When a virtual employee asks repeated questions, the owner may interpret the interruptions as a performance problem. Yet the employee may be trying to work accurately without clear instructions.

David suggested examining what the agency actually provided.

What task was assigned? Which procedure explained it? Where did the employee depart from that training?

Before judging the handoff, make sure there was a process to hand over.

That same principle applies when an agency tries to automate the work.

Remove Unnecessary Work Before Making It Faster

Jason introduced a sequence for improving operations: question the work, remove unnecessary steps, organize the process, improve speed, and automate last.

The important point was the order.

An agency can spend time documenting a task that no longer serves a useful purpose. It can also automate a confusing process and make the same confusion happen faster.

Reviewing the work first creates an opportunity to simplify it.

For example, an agency applying this principle might examine whether staff enter the same information in several places without a clear reason. The next step would be to understand those entries and determine which remain necessary.

That is a practical application of the discussion, rather than a specific agency result reported in the episode.

Once the work is clear, the team can document the approved procedure and decide how to execute it.

Efficiency starts with understanding what deserves to remain in the process.

The goal is to improve the work before adding more people or technology around it.

Decide What Should Stay on the Owner’s Desk

David described four questions he uses when evaluating tasks:

  • Do I need to do this myself?

  • Can someone on my team handle it?

  • Could a virtual employee take responsibility for it?

  • Can it be automated effectively?

These questions help the owner consider the available options before defaulting to personal involvement.

They also discourage automating something simply because a tool appears capable of doing part of it.

Some work may fit a documented handoff. Other tasks may require judgment or attention from someone with a particular role.

The agency needs to make that decision deliberately.

David also challenged the idea of building an agency that operates entirely on its own while the owner remains uninvolved.

His concern was that the pursuit of that outcome could distract from the practical work of building a well-run business.

For agency principals, the immediate opportunity is more concrete.

Identify work that can leave your desk, define how it should happen, and assign responsibility clearly.

That creates a more useful starting point than trying to automate the entire operation.

Match the Person to the Agency’s Actual Needs

Athena described several concerns she hears from agencies that have previously used virtual help.

Those concerns include training, connectivity, communication, and productivity.

Her response focused on finding someone who fits the responsibilities and communication demands of the role.

An agency that relies heavily on phone conversations may have different needs from one that handles much of its work through email and digital systems.

The hiring process should account for those differences.

Athena also emphasized the candidate’s potential to grow into additional responsibilities.

That means looking beyond whether someone can complete the first task on the list. The agency also needs to consider how that person learns, communicates, and responds to training.

The discussion presented these factors as part of Virtual Intelligence’s approach to selecting and placing people.

For agency leaders, the broader takeaway is straightforward.

Define the role before evaluating the candidate.

A clear understanding of the work makes it easier to assess whether the person and the available support match what the agency needs.

Evaluate Training and Support Alongside Price

Training and support binders beside an onboarding checklist for insurance agency virtual employees.

David pointed out a familiar inconsistency in how agencies sometimes buy services.

Producers ask prospects to consider expertise, service, and value. However, those same producers may focus almost entirely on price when evaluating their own vendors.

Jason explained that Virtual Intelligence prioritizes training investment and retention in its business model.

During the episode, he described an eight-week training program, live instruction, and support as employees begin working within agencies.

Those details were his description of the company’s process at the time of the conversation.

The useful lesson extends beyond any individual provider.

Agencies should understand what the quoted cost includes and what they will need to provide themselves.

How does initial training work? What happens during onboarding? Who helps if the employee struggles with a responsibility?

The lowest price does not answer those questions. A higher price alone does not answer them either.

Evaluate the people, preparation, and support behind the service you are considering.

That creates a more complete basis for comparing options.

Treat Future Staffing Models as a Reason to Prepare

Jason shared his expectation that agencies would eventually operate with a different mix of licensed staff, virtual employees, and AI agents.

He envisioned virtual professionals helping supervise technology while also handling work that still needs human involvement.

That was a forecast, not a staffing formula or a guaranteed outcome.

Nevertheless, it raised an important point about employee development.

As tools change, agencies may need people who can learn new systems, recognize exceptions, and coordinate work across different processes.

Athena connected that shift to the importance of capability and continued learning.

David also suggested that changing roles could increase the importance of strong performance among licensed professionals.

For agency owners, the practical response is to examine how current employees can develop.

Which responsibilities could grow? Where would additional training help? What knowledge should the agency make easier to access?

Preparing people for changing work is more useful than assuming technology will make development unnecessary.

Include Virtual Employees in the Agency’s Culture

Virtual insurance agency employee using digital tools alongside an agency procedures guide.

David asked what happens when a virtual professional is geographically remote and functionally disconnected from the team.

The employee may receive assignments without being included in the conversations that explain the agency’s priorities.

Jason acknowledged that a staffing provider cannot create that connection on the agency’s behalf.

Leadership has to participate.

He recommended connecting the virtual employee with one or two existing team members and including them in relevant sales and service meetings.

Athena reinforced the point: incorporating someone into the team means treating them as a team member.

That involves more than providing system access.

The employee needs context, working relationships, and opportunities to understand how their contribution supports the agency.

For an agency applying this lesson, a useful starting point is to identify who will support the new person and which recurring meetings they should attend.

Remote work should not mean working without a connection to the people around the task.

Intentional inclusion helps turn a placement into a productive working relationship.

Give People Responsibility and Listen to Their Ideas

Jason shared a story about Sophia, a virtual employee who worked with his agency’s claims process.

After gaining experience, she approached him with concerns about how the department operated and a list of proposed improvements.

His initial reaction was surprise.

However, he selected some of her ideas and gave her the opportunity to put them into practice.

Jason reported that the changes received positive feedback from the team. He also described client reviews mentioning her and a carrier bonus connected with the agency’s claims reporting performance.

Those were outcomes from his agency’s experience, rather than results every agency should expect.

The broader lesson concerns how leaders respond to initiative.

An employee who works inside a process may notice problems that the owner no longer sees. Giving that person room to suggest improvements can reveal opportunities.

Jason described his approach as giving everyone a part of the operation to take responsibility for, including virtual employees.

People can contribute more when their role includes understanding and improving the work.

Continue Training After the Employee Starts

The conversation returned repeatedly to education.

Jason described virtual employees who continued studying insurance topics after joining an agency. He also emphasized the role of a learning management system in supporting ongoing development.

In his experience, employees benefited when agencies expected them to participate in training.

That expectation matters.

A resource can be available without becoming part of someone’s routine. Agency leaders need to make room for learning and connect it to the employee’s responsibilities.

Athena added that capable people can continue growing as they receive information, instruction, and experience.

For owners, that means viewing onboarding as the beginning of development.

As the person becomes comfortable with the initial work, the agency can determine what additional knowledge or responsibility makes sense.

Continued training helps the role develop alongside the agency’s needs.

It also gives employees a clearer path to becoming more valuable members of the team.

Make Agency Knowledge Easier to Access with AI

Near the end of the episode, David described D. Ross, the AI resource he developed using his educational content.

His purpose was to make that knowledge available when he could not answer a question personally.

He connected the idea to agency operations.

A new employee may complete initial training and still encounter questions during the workday. If the agency’s procedures are accessible through a searchable knowledge tool, the employee has another place to look before interrupting the owner.

That could support virtual employees and office-based staff alike.

The useful foundation is the knowledge itself.

The agency needs documented procedures and a clear understanding of what employees should do when the available guidance does not resolve their question.

An AI-generated answer should not become a new agency policy simply because the system produced it.

Instead, the tool can help employees find and use established guidance while leaving uncertain situations open for review.

Make reliable information easier to reach, and give people a clear way to ask for help when they need it.

Build Better Systems Around Your People

David, Jason, and Athena’s discussion offered a practical way to think about insurance agency virtual employees and AI.

Start by examining the work. Remove unnecessary steps, document the process, and choose people whose capabilities fit the role.

Then support them through training, inclusion, and access to agency knowledge.

Technology can assist with that structure. It can also create more confusion when the agency expects it to compensate for unclear instructions.

For producers, better support can create more room for client conversations and business development.

For agency owners, making that support effective remains a leadership responsibility.

The next step does not need to be a major technology purchase or a complete staffing overhaul.

Choose one recurring task that keeps returning to your desk. Clarify the procedure, assign it thoughtfully, and give the person responsible the training and information to succeed. Build from there.

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