3 Types of Insurance People

If COVID has taught me anything, it’s that there are three types of people in the insurance industry. And as we head into the new year, the question I have for you is which one of them are you?

Adopters

There are three different types of people in the insurance industry, and COVID has made it obvious what the differences are between them. First, you have the adopters. These are the people that take technology and run with it. They’re early to make decisions, they’re quick to make decisions, and quite frankly, adopters may make some mistakes, but at the end of the day, they’re never left behind on the outside looking in. Adopters weren’t scrambling to look for webcams. They weren’t looking to sign up for a Zoom subscription. They didn’t have to train themselves on using Loom to do screen records and video proposals. They had everything in place, and an adopter was able to flick the switch and be done with it and make the transition into a virtual agency when COVID hit.

Adapters

The second are the adapters. Adapters are reactive. They’re the ones who wait until something happens, and then they go and try to make do with what they can, or they try to buy technology after the fact. And honestly, adapters are almost always behind. Think about all of the people who needed to get webcams and couldn’t because Amazon had none in inventory. Adapters understood the need to change. They tried to. Some of them were successful, and some of them weren’t. It all depends on the need and how they were able to meet it.

Do-Nothings

And the third one is do-nothings. And sadly, there’s a lot of those in this industry. These are the people that thought, “This’ll pass, no need to change. We’ve always done business the same way.” And you know what, guys, it’s not just COVID. They think this about literally everything, and that’s not good. You can’t be a do-nothing and be successful at all in the insurance world. It’s just not going to happen. So it would be best if you made your decision as you’re heading into 2021, and you have an opportunity to make decisions this year.

Are you going to be an adopter, are you going to be an adapter, or are you going to be a do nothing? I can tell you this much. If you plan on killing it in commercial insurance, you better be an adopter, and you better get there in a hurry.

Producers

Parametric Insurance Explained: How Middle Market Producers Can Hedge Economic Loss, Protect Revenue, and Differentiate at the Point of Sale

The commercial insurance industry is in the middle of a quiet evolution.

While most conversations still revolve around premiums, deductibles, limits, and carrier appetite, a different category of risk transfer has been gaining traction beneath the surface—parametric insurance. It is not new, but it is finally becoming accessible, relevant, and actionable for middle market producers who are willing to think differently about risk.

In a recent episode of the Power Producers Podcast, I sat down with Brian Thompson from Descartes Underwriting to unpack what parametric insurance actually is, what it is not, and why producers who ignore it may be leaving their clients—and themselves—exposed.

This article breaks that conversation down into practical, producer-friendly language and shows how parametric insurance fits into modern middle market risk management.

Read More »

From Bottleneck to Builder: Why Systems, Culture, and Accountability Define Real Business Growth

For most entrepreneurs, the decision to start a business is rooted in the promise of freedom. Freedom from a boss, freedom to control income, and freedom to build something meaningful. Yet for many business owners, particularly in service-based industries and middle-market companies, that freedom slowly erodes. What begins as ownership eventually turns into obligation, where the business demands constant attention and the owner becomes the single point of failure.

Read More »
Cyber

Why Standalone Cyber Insurance Beats BOP Extensions Every Time: Protecting Clients from Modern Threats

The insurance industry is full of shortcuts. Some producers look for ways to streamline the quoting process, others avoid hard conversations with clients, and many rely on endorsements or extensions because they are “easier” than diving into the details. Nowhere is this more dangerous than in the world of cyber insurance.
Too many agents assume that a cyber endorsement on a BOP or commercial package policy is “good enough.” It isn’t. In fact, treating a BOP cyber extension as a replacement for a standalone cyber policy leaves clients dangerously exposed, puts producers at risk of losing accounts, and opens the door to costly errors and omissions (E&O) claims.
Cyber threats evolve faster than any other area of risk, and endorsements simply can’t keep up. If producers want to protect their clients and themselves, it’s time to understand why standalone cyber insurance is non-negotiable.

Read More »

Responses

Test Message

Killing Commercial Login