Everybody wants to be successful, and you, as a producer, are no different. There are three things regarding your success that you need to be thinking about, and that’s what we’re going to talk about today.
All of us want to be successful, but we have to break it down to make sure we accomplish what our hopes and dreams are. So I want to talk to you about three things you can do as a producer to ensure your success and manage it. The first thing you have to do, beyond a shadow of a doubt, is: Â visualize. Visualization is a key to put the wheels into motion. Now, I’m not saying that you can imagine something grandiose like buying a multi-million dollar vacation property in the Caribbean and then go out and get it. Typically, you have short-term visualizations and long-term visualizations. Like the multi-million dollar beach house in the Caribbean, those long-term visualizations get broken up into action steps that become your short-term goals.
Now, I’ve heard people say that goals are dreams in work clothes. I agree with that. So visualize what you want, and guess what? You can make your dreams whatever you want them to be. That’s the cool part. Maybe your dream is to write a million-dollar premium account. Perhaps your dream is to buy yourself something material. Maybe your vision is to be able to make enough money that you can help the homeless in ways you never thought possible. Nobody can tell you your dreams but yourself. But the one thing you have to do is visualize them.
Once you visualize them, you need to take that visualization and put it into action, and you have to create the action steps that you need to follow to achieve them. Maybe your action steps take you back to the fact that you need to make 25 phone calls a day, you need to call on eight people in person, you need to send out 50 emails, I don’t know. I don’t know your system. I know mine, and my system is what we’ve taught you in another video to plan backward. And that starts with my end game and then doing all the computations to figure out what my daily behaviors need to be to achieve that.
And then the third thing that you have to do is you have to celebrate when you achieve. Now, that doesn’t mean you take a year off of work, well, I mean it could, but you got to celebrate your successes. If you don’t honor your accomplishments, what’s the point? And guess what else you need to do? Celebrate the achievements of those around you. Celebrate your team’s success because none of us, and I mean, absolutely none of us, can achieve our dreams without support and help from other people. So if you visualize your dreams if you put them into actionable steps, and then you celebrate your success when you achieve it, I don’t have to tell you, you’re going to kill it in commercial insurance.
Influence is one of the most powerful tools we have in business, leadership, and personal life. Used well, it inspires people, builds trust, and creates ethical results. Used poorly, it can slide into manipulation and self-interest.
Reinvention is one of the most powerful themes in the insurance industry. Some of the best commercial producers in the country did not grow up wanting to sell insurance. They did not study risk management in college. They did not come from an agency family. They found this industry after they tried something else. They found it after life pushed them toward a career where performance, autonomy, and mindset determine the outcome.
The most successful producers in the middle market did not get there because they quoted faster, smiled bigger, or knew how to talk longer. They got there because they learned how to differentiate themselves so clearly that prospects had no choice but to see them as trusted advisors. They learned to operate like businesspeople first and insurance technicians second. They learned how to tie operational mechanics to insurance outcomes. They learned how to control their time, their pipeline, and their future.
In commercial insurance, the most dangerous threats to your book of business aren’t always visible on the loss runs. One of the most overlooked vulnerabilities for middle market producers is ignoring the personal lines needs of their business owner and executive clients.
The commercial insurance industry is one of the few professions where someone can enter with no experience, no connections, and no background in risk management and still build a long, lucrative career. But success is never automatic. It requires hunger, humility, curiosity, and the willingness to keep showing up even when the process feels overwhelming. That is why the story of Pam Seidler has already started making waves among new and aspiring commercial producers.
In an industry where tradition often outweighs innovation, artificial intelligence and automation are slowly but steadily reshaping how independent insurance agencies operate. The push toward smarter, more efficient workflows is no longer a matter of if—but when. While many agencies are still evaluating how AI fits into their operations, early adopters are already reaping the benefits of streamlined submissions, faster processing, and actionable data insights.
Please confirm you want to block this member.
You will no longer be able to:
Please note: This action will also remove this member from your connections and send a report to the site admin. Please allow a few minutes for this process to complete.
Responses