Everybody wants to be successful, and you, as a producer, are no different. There are three things regarding your success that you need to be thinking about, and that’s what we’re going to talk about today.
All of us want to be successful, but we have to break it down to make sure we accomplish what our hopes and dreams are. So I want to talk to you about three things you can do as a producer to ensure your success and manage it. The first thing you have to do, beyond a shadow of a doubt, is: visualize. Visualization is a key to put the wheels into motion. Now, I’m not saying that you can imagine something grandiose like buying a multi-million dollar vacation property in the Caribbean and then go out and get it. Typically, you have short-term visualizations and long-term visualizations. Like the multi-million dollar beach house in the Caribbean, those long-term visualizations get broken up into action steps that become your short-term goals.
Now, I’ve heard people say that goals are dreams in work clothes. I agree with that. So visualize what you want, and guess what? You can make your dreams whatever you want them to be. That’s the cool part. Maybe your dream is to write a million-dollar premium account. Perhaps your dream is to buy yourself something material. Maybe your vision is to be able to make enough money that you can help the homeless in ways you never thought possible. Nobody can tell you your dreams but yourself. But the one thing you have to do is visualize them.
Once you visualize them, you need to take that visualization and put it into action, and you have to create the action steps that you need to follow to achieve them. Maybe your action steps take you back to the fact that you need to make 25 phone calls a day, you need to call on eight people in person, you need to send out 50 emails, I don’t know. I don’t know your system. I know mine, and my system is what we’ve taught you in another video to plan backward. And that starts with my end game and then doing all the computations to figure out what my daily behaviors need to be to achieve that.
And then the third thing that you have to do is you have to celebrate when you achieve. Now, that doesn’t mean you take a year off of work, well, I mean it could, but you got to celebrate your successes. If you don’t honor your accomplishments, what’s the point? And guess what else you need to do? Celebrate the achievements of those around you. Celebrate your team’s success because none of us, and I mean, absolutely none of us, can achieve our dreams without support and help from other people. So if you visualize your dreams if you put them into actionable steps, and then you celebrate your success when you achieve it, I don’t have to tell you, you’re going to kill it in commercial insurance.
Brian’s journey isn’t one of shortcuts or overnight success. It’s the story of a man who has faced battlefields, boardrooms, and hospital beds — and come out the other side with an unshakable sense of purpose. His agency is young, his vision is clear, and his “why” runs deep.
Artificial Intelligence is no longer a buzzword for tomorrow. It’s today’s most powerful tool for increasing efficiency, lowering costs, and growing your book of business faster than ever before. For insurance producers and agency owners, this isn’t a matter of curiosity or a “nice to have” anymore. It’s a necessity. The reality is that your competition may already be using AI-powered tools to identify prospects, streamline service, and close deals before you even realize you’re in the game.
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That idea sits at the heart of a powerful conversation I had with Joe Hollier, better known as Mr. Hotel, on the Power Producers Podcast. Joe’s story is one that every producer can learn from. He started his career in hospitality, spent two decades working in restaurants and hotels, and eventually found his way into insurance. What he brought with him from hospitality turned out to be his biggest competitive advantage — the ability to understand people.
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