I don’t care if you’re doing marketing drops or if you’re doing telemarketing; cold calling still works. You got to get the reps in. You don’t get stronger by just bench pressing once a month. You get the reps in with the lower weight, build your muscle, and then you go heavy and try and max out to see if you can get that big lift done. Production is no different. You’ve got to get the reps in on the phones.
But you don’t just stop by making the calls or doing the marketing drops. Sit back and assess how you did. Reflect on your day, reflect on your week, reflect on your month, and figure out those places where you’re able to improve your process. At first, it’s going to be giant leaps and bounds that you’re jumping, but in the end, it’s going to be those tiny, razor-thin things that you’re doing to improve just a little bit to go from good to great.
You can do three things as a producer to do the producer job, ultimately leading to the producer’s lifestyle. If you do that, you’ll kill it, commercial insurance.
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