Act Like You’ve Been There

Growing up when I played baseball, there was this saying when you won a championship or a tournament or whatever else that said, act like you’ve been there before. That’s probably the best advice I could give any producer out there who’s trying to break into the middle market. You know what? Do you want to hear more?

Growing up, I played sports pretty much my entire childhood and adulthood by playing baseball in college. And if you played ball as I did, every one of us had that crusty guy that held the scorebook in his hand, smoking a cigarette, coaching third base. That guy had a lot of wisdom and probably had more life experience than many of us do. But some of that wisdom is relevant to being a producer today. Anytime we would win a tournament, or we would be the league champions or anything of that nature, the first thing that would come out of that guy’s mouth is to act like you’ve been there before.

One of the biggest mistakes producers make when doing cold calling marketing drops or even going into first appointments is to allow themselves to feel inferior. They beat themselves mentally before they ever walk in. And then they beat themselves up when they leave because they didn’t get the results they wanted.

So my advice is to follow the crusty guy, smoking a cigarette and keeping score in the third base coach’s box:  act like you’ve been there before. Mentally prepare yourself; know that you belong at that table before you ever walk in. Walk into that lobby to meet the gatekeeper like that’s your company. You’re just showing up for work that day. And have a conversation like you’ve been friends for years. I know it sounds crazy, and it sounds easy, but it’s not because if it were, everybody would already be doing it.

The truth is if you can commit to acting like you’ve been there before and mentally preparing yourself every single day before you start your cold call journey, whether that be on the phone, in person, or even going into a first appointment, you’re going to absolutely kill it in commercial insurance. And you’re going to be amazed by the amount of momentum you pick up and the confidence you gain going forward as soon as you get that first win by trusting what I’m telling you and acting like you’ve been there before.

Data

Maximizing Middle-Market Workers’ Compensation Success: Data-Driven Prospecting, Compliance Wedges, and Claims Excellence

Middle-mazrket businesses face unique challenges when it comes to managing their workers’ compensation programs. Unlike large enterprises, they often lack dedicated in-house resources for safety, compliance, and claims oversight; yet unlike small businesses, their scale subjects them to more sophisticated regulatory scrutiny and larger potential losses. In this environment, commercial insurance producers who master an integrated approach—combining precise prospecting data, impactful compliance applications, and exceptional claims handling—can both win new accounts and build lasting client relationships.

Read More »
Market

Strategic Market Access for Independent Agencies: Unlocking Growth, Stability, and Profitability

In the most challenging insurance market many of us have ever seen, independent agencies are grappling with a familiar foe: limited carrier access. Whether you’re a former captive agent trying to break into the independent space or a small agency trying to grow your commercial book, the obstacles are real. Direct appointments are hard to come by, especially for shops under $5 million in revenue, and wholesale markets can feel intimidating or like a last resort.

But they don’t have to be. With the right partner, wholesale and brokerage relationships can become a strategic advantage, not just a stopgap. This post explores how agencies can leverage smart market access to grow confidently, preserve profitability, and position themselves for long-term success.

Read More »
Remote

Building High-Performing Remote Insurance Teams: Core Values, Hiring, Onboarding & KPI Strategies

The insurance industry is undergoing a profound transformation as middle-market agencies recognize the benefits and challenges of embracing a fully remote workforce. No longer viewed as a temporary workaround, remote models offer the potential to tap into nationwide and offshore talent pools, reduce overhead, and increase flexibility in an increasingly digital world. Yet, flipping the switch to virtual operations can expose gaps in documentation, dilute corporate culture, and strain traditional oversight mechanisms. In this post, we’ll explore the four pillars essential to building a high-performing remote insurance team—core values, hiring practices, onboarding processes, and KPI strategies—while also delving into best practices for managing domestic versus offshore employees, ensuring data security, leveraging productivity tools, and fostering trust and autonomy.

Read More »
Captive

Captive Insurance Strategies for Middle Market Success: Empowering Independent Agents with Risk Control and Profitability

In today’s hard commercial insurance market, middle market business owners are more open than ever to solutions that give them greater control over their insurance costs. While guaranteed cost programs remain the default option, they often lack the flexibility and long-term savings that high-performing businesses crave. That’s where captive insurance comes in—a powerful but often misunderstood tool that enables clients to turn insurance from a sunk cost into a strategic asset.

Read More »
Financing

Streamlining Agency Billing and Premium Financing: Leveraging FedNow, 3-D Secure, and Integrated AMS for Faster Funding

Middle-market insurance agencies have long wrestled with the legacy “buy-bill-collect” model, in which carriers invoice agencies, agencies collect premiums from clients, and only then remit payment to carriers. This antiquated workflow creates operational friction, delayed cash flow, and elevated chargeback risks—all of which can erode profitability and client satisfaction. Today, however, powerful innovations in digital payments and agency management systems are enabling a modern “bill-collect-buy” paradigm that dramatically accelerates fund availability, minimizes disputes, and unlocks new revenue streams through premium financing.

Read More »
Sales

Why Most Salespeople Fail: Mastering the Mindset, Process, and Power Dynamics of Professional Selling

The truth about professional sales isn’t flashy, and it certainly isn’t about charisma. If you think selling is about having the “gift of gab,” winging it on calls, or leaning on your likability to win deals, you’re doing it wrong—and that’s why you’re struggling. In this post, we’re breaking down lessons from a brutally honest conversation with Benjamin Dennehy, the UK’s Most Hated Sales Trainer®, about why so many producers in commercial insurance and other industries fall short—and what the top performers do differently.

Read More »

Responses

Killing Commercial Login