I’m sure you’ve heard it said before that your network is your net worth. Today we’re going to talk about why you need to focus on being a connector as a producer.
Understanding the importance of your network is paramount as a producer, and if there’s one thing I feel I’ve done good over the course of my career, it’s that I’ve focused on being a connector. I have taken great pride in solving problems for peers, company people, and even employees and team members in my agency. I typically know who can solve their problem if I don’t have the solution myself.
Think about this for a second. If you can introduce your client, who has a payroll problem, to an outstanding payroll rep in your network, what have you just done? You’ve solved the problem for your client, which immediately gives you credibility and better standing with them, but you’ve also helped somebody make money because they sold a deal to somebody in need. By connecting those two, I didn’t necessarily make money right then and there, but what I did do is I made a big deposit in the relational bank account that I have with my client and the person to whom I referred the business.
Though think about how to build your network, think big. The problem is that too many people do what we do have a scarcity mindset. They want to keep everything close to the vest, and the problem is that they can’t grow that way. With an abundance mindset, you’re willing to talk to peers who do the same thing. You can talk to service providers who are servicing the same types of clients that you have. You’re able to introduce your peers to carriers who may be able to solve their problems or, in some cases, wholesalers.
And listen, even if it never comes back to mean money for you, you’re going to sleep well at night knowing that you took the time out of your day to take a relationship that you’ve harvested. You’ve nurtured it over the years and introduced that relationship into someone else’s professional life. And that, I can tell you, is equally as satisfying as any dollar you’re ever going to make.
In the ever-evolving world of commercial insurance, marketing has become a critical lever for growth. Yet most agencies still struggle to understand what’s actually working. From websites that generate leads with no attribution to CRM systems that silo vital data, insurance agencies are often flying blind.
If you’re a commercial insurance producer trying to grow in the middle market, you’re probably aware that the old-school prospecting methods—cold calling hundreds of businesses, dropping off trinkets, hoping someone is “coming up on renewal”—are no longer enough. In today’s competitive environment, success isn’t about how many people you reach. It’s about reaching the right people at the right time with the right message.
Too many agents stop learning once they’ve earned their license. The bare minimum—meeting continuing education requirements—is not enough in today’s climate. Producers often resort to online forums, asking where they can complete CE hours “as quickly as possible.” This mindset directly impacts their ability to communicate complex subjects like reinsurance or risk modeling to clients in an understandable way. As a result, they struggle to retain accounts and close new business in an increasingly competitive market.
The problem? Too many producers are pitching too soon, to the wrong people, with nothing more than a quote to offer. This article walks through how to close more business by positioning yourself as a trusted advisor, selling Total Cost of Risk (TCOR) outcomes, and using a structured approach to differentiate at every stage of the sales process.
In the modern commercial insurance landscape, trust is no longer built solely through in-person meetings, networking events, or polished brochures. It’s earned digitally—often before a prospect ever takes your call. As sales dynamics shift and competition tightens, the producers who will thrive are those who understand one thing: educational content is the new handshake.
Most commercial insurance producers think of referral networks as an afterthought—something that might generate a lead or two if they attend enough events, shake enough hands, or stay active in their BNI chapter. But the producers who consistently dominate the middle market think differently. They treat referral networks like revenue engines, built with the same discipline as a sales pipeline, and they use those relationships not only to generate appointments but to recruit the next generation of elite producers.
Please confirm you want to block this member.
You will no longer be able to:
Please note: This action will also remove this member from your connections and send a report to the site admin. Please allow a few minutes for this process to complete.
Responses