Do What you Need to Do Now

Today I want to discuss one of the biggest problems I see with producers in our industry today. It doesn’t matter if you’re young or old; if you’re not making what you want to make, you need to listen to what I have to say.

I’m one of those guys that pay attention to everything around me at all times. I notice stuff, and it’s probably one of the things that have helped me be somewhat successful in my career in sales. This past weekend, my family did what every middle-class American family from the suburbs does. We went to a pumpkin festival on a farm. And not only was it a pumpkin festival, but it was also a doctoral-level class on how to expand your revenue stream and entrepreneurship. They had a fricking cannon that would shoot a pumpkin 500 yards. Insane. They had every kind of horrible food for you physically, but fabulous tasting, that you could imagine. There was an entire area with monster trucks, classic cars. There were games and toys for the kids, a petting zoo, animals they could ride. And then there were the people that were there to sell their wares, the craftsman. The ladies who stay up late at night after they work or take care of their kids all day create things that other people will buy because we have to have them, right?

Something caught my eyes, though. When I was walking around, I saw a sign, and it struck me. It said, “If you do what you need to do when you need to do it, someday you’ll be able to do what you want when you want to do it.” Think about that for a second. If you do what you need to do, when you need to do it, now, someday, you’ll be able to do what you want, when you want to do it. See, people, this is a problem with our industry. It’s a problem with producers in general because you can earn money relatively quickly and in pretty good sums. But do you ever fully maximize your potential if it’s leaving as soon as it gets made?

The epidemic that I see is somebody goes out, they get a little taste of the sweet nectar of commissions, and then they take time off. And when it’s time to come in and hit next year’s numbers, there are no prospects in the pipeline. There are no appointments set up. And now they’re stuck at the same size book, but feeling like they’re starting over from zero, because they haven’t built the process, they haven’t filled the pipeline. They haven’t made the calls. They haven’t made the marketing drops. And this is something that reaches far beyond the insurance industry into society at large because the truth of the matter is we don’t know how to delay our gratification.

Amazon, and all of these other places, have done everything they can to give us instant gratification. I can order something. I ordered a drone. Crazy, right? A drone. Not a high ticket item, but it was probably about 1000 bucks. Less than an hour later, it was in my hands. Spoiled? Yeah, I am. And I think that’s dangerous. We can’t approach our insurance careers like we shop on Amazon. The paychecks are sexy. The process isn’t. It’s a grind, every single day, for you to have those behaviors that you need to be successful, not for today, not for this month, not for this year, but your entire career. And if you’re a young agent, now’s the time you build that foundation. You create the foundation that’s going to hold your behaviors for the rest of your career. And if you do that the right way, you’re not just going to kill it in commercial insurance; you’ll be able to do whatever you want, whenever you want to do it.

Bonds

Maximizing Revenue with Surety Bonds and Niche Contractor Insurance Strategies

The middle market commercial insurance landscape is evolving at a rapid pace. Agencies that once relied solely on traditional property and casualty products are now discovering untapped revenue streams by embracing surety bonds and specialty coverages. By understanding how to position niche products—such as drone insurance for contractors—alongside licensing and permit bonds, agencies can capture high-intent leads, accelerate earned premium, and foster deeper client relationships.

In this post, we’ll explore a comprehensive bonding-first growth strategy: from the fundamentals of surety bonds to advanced marketing funnels, partner ecosystems, and actionable implementation checklists. Whether you’re a seasoned producer or a rising agency principal, you’ll walk away with a playbook to maximize revenue, differentiate your brand, and become the go-to resource for contractor clients.

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agencies

Reclaiming Time and Building Efficiency: How Technology is Reshaping Insurance Servicing and Agencies Growth – A Conversation with Colby Tunick

In the world of independent insurance agencies, servicing existing policies often overshadows the pursuit of new business. It’s estimated that 80% of agency time is spent servicing renewals rather than generating new opportunities. With the average cost of servicing a policy renewal totaling around $135 per policy, agencies are dedicating significant resources simply to maintain the status quo.

This servicing burden presents a major scalability problem. For every thousand policies on the books, agencies are effectively employing two full-time account executives just to keep up. The result is a “tyranny of insurance” where agency growth becomes harder as success increases. This challenge is even more pronounced for agencies focused on the middle market or attempting to backfill their books with small commercial insurance and personal lines.

Scaling a book of business while trapped in administrative quicksand isn’t just inefficient; it’s unsustainable. Agencies need a way to break free if they hope to thrive in today’s competitive and evolving market.

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Data

Maximizing Middle-Market Workers’ Compensation Success: Data-Driven Prospecting, Compliance Wedges, and Claims Excellence

Middle-mazrket businesses face unique challenges when it comes to managing their workers’ compensation programs. Unlike large enterprises, they often lack dedicated in-house resources for safety, compliance, and claims oversight; yet unlike small businesses, their scale subjects them to more sophisticated regulatory scrutiny and larger potential losses. In this environment, commercial insurance producers who master an integrated approach—combining precise prospecting data, impactful compliance applications, and exceptional claims handling—can both win new accounts and build lasting client relationships.

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Market

Strategic Market Access for Independent Agencies: Unlocking Growth, Stability, and Profitability

In the most challenging insurance market many of us have ever seen, independent agencies are grappling with a familiar foe: limited carrier access. Whether you’re a former captive agent trying to break into the independent space or a small agency trying to grow your commercial book, the obstacles are real. Direct appointments are hard to come by, especially for shops under $5 million in revenue, and wholesale markets can feel intimidating or like a last resort.

But they don’t have to be. With the right partner, wholesale and brokerage relationships can become a strategic advantage, not just a stopgap. This post explores how agencies can leverage smart market access to grow confidently, preserve profitability, and position themselves for long-term success.

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Remote

Building High-Performing Remote Insurance Teams: Core Values, Hiring, Onboarding & KPI Strategies

The insurance industry is undergoing a profound transformation as middle-market agencies recognize the benefits and challenges of embracing a fully remote workforce. No longer viewed as a temporary workaround, remote models offer the potential to tap into nationwide and offshore talent pools, reduce overhead, and increase flexibility in an increasingly digital world. Yet, flipping the switch to virtual operations can expose gaps in documentation, dilute corporate culture, and strain traditional oversight mechanisms. In this post, we’ll explore the four pillars essential to building a high-performing remote insurance team—core values, hiring practices, onboarding processes, and KPI strategies—while also delving into best practices for managing domestic versus offshore employees, ensuring data security, leveraging productivity tools, and fostering trust and autonomy.

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Captive

Captive Insurance Strategies for Middle Market Success: Empowering Independent Agents with Risk Control and Profitability

In today’s hard commercial insurance market, middle market business owners are more open than ever to solutions that give them greater control over their insurance costs. While guaranteed cost programs remain the default option, they often lack the flexibility and long-term savings that high-performing businesses crave. That’s where captive insurance comes in—a powerful but often misunderstood tool that enables clients to turn insurance from a sunk cost into a strategic asset.

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