Last Updated on: December 28, 2020

Does Your Prospect Deserve a Seat at the Table?

 

My question for you is:  does this prospect even deserve to have a seat at the table? You’re the only one that can answer it. That’s the topic of today’s article.

Visualize the Empty Chair

One thing I always do when I meet with a prospect is to visualize a conference room, just like the one we have in our office. I envision all of my clients sitting around the table, but one chair is empty. The empty chair is for the prospect. And the question you have to ask yourself as a producer is, does this prospect belong in this chair? See, too many times we’re out producing business, and we get our eye off the ball. We know who our ideal prospect is, but if it’s money, why not just go ahead and write this type of account this one time? The problem with that thought process is that you don’t realize you’re diminishing the value proposition for every one of the clients that are already in your book of business.

Protect the Table

If you have your ideal prospect in mind, and you know who that should be, you should never deviate from that. At the end of the day, if you have an empty chair at your conference room table, you should only fill it with somebody who deserves to be in the presence of every other client that’s already in your book. If you don’t think that way, you’re going to end up losing the important people that are at the table, and you’ll find out that those chairs turn into revolving doors.

Stick to Your Guns

If you’re going to sell based on value, stick to your guns!  If you’re going to sell based on price, good luck. In a time where we’re competing against Google and Amazon, not other agencies, you need to do everything you can to provide a remarkable client experience and remain relevant in an ever-changing marketplace.

If you can envision an empty chair in a conference room full of your clients, you’re going to kill it in commercial, if you only let the worthy sit in that empty chair.

Until next time: kill or get killed!

Market

The Power of Patient Prospecting: How Education, Niching, and Mindset Drive Middle-Market Success

Few industries reward consistency, discipline, and patience quite like middle-market commercial insurance. Initially, every producer starts with a different story, background, and path into the business. However, the ones who rise are the ones who learn to embrace the long game. Moreover, while success may take time, those who persevere ultimately reap the benefits. Furthermore, this industry values resilience, and those who remain committed often find themselves achieving great success in the end.

Read More »
Work

Reclaiming Purpose in a Distracted World: Empowerment, Emotional Intelligence, and the Future of Work-Life Balance

In today’s performance-obsessed culture, achieving elite status in your profession can often come with a hidden price. Tania Khazaal, known to many as Tanya the Herbalist, knows this truth firsthand. After climbing the ranks in the insurance industry and landing in the top 1% of sales professionals, she found herself at a crossroads. Despite the accolades, international travel perks, and consistent recognition, she was suffering from a quiet crisis: burnout.

Read More »
Insurance

From Confusion to Clarity: How Insurance Agencies Can Unlock Growth Through Strategic Leadership and Culture

In the fast-paced world of commercial insurance, the grind of daily operations often blinds agency leaders to the foundational cracks forming beneath them. Producers are focused on closing deals. Account managers are buried in servicing. Agency principals are juggling leadership, sales, operations, and finance. Yet in the midst of this hustle, many agencies lack the one thing that can unlock the next level of growth: organizational clarity.

Read More »
AI AGENCY

Becoming the AI-First Agency: How Insurance Producers Can Leverage Automation to Outpace the Competition

Artificial Intelligence is no longer a buzzword for tomorrow. It’s today’s most powerful tool for increasing efficiency, lowering costs, and growing your book of business faster than ever before. For insurance producers and agency owners, this isn’t a matter of curiosity or a “nice to have” anymore. It’s a necessity. The reality is that your competition may already be using AI-powered tools to identify prospects, streamline service, and close deals before you even realize you’re in the game.

Read More »

Responses

Test Message

Killing Commercial Login