Well, David, why would you do that? Let’s go back to what I talk about on the podcast all the time. I am not the guy that wants to make ten phone calls to get one appointment. I want to make one phone call and get ten appointments, and that’s exactly what I’m talking about. If you have a managed services provider with 500 clients of their own, that’s 500 cyber opportunities for you. Whom do you think they will refer their clients to, right?
If you can make this important to them, if you can show them a path of least resistance for how they can refer every one of their clients to you to meet that cyber requirement, there are endless opportunities for you to round accounts and write more business than you’ve ever thought about writing before.
I talk about workers’ comp a lot, but people, do not sleep on cyber. It is an excellent way for you to lead in and write new business. But if you want to go after the MSPs, those managed services providers, you’ve got to focus on how you can write it in bulk. Then have a process on the back end for remarketing to those clients you write cyber for to round the account into all lines and bring them back in. If you can do that, beyond a shadow of a doubt, you’re going to kill it in commercial insurance.
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