Last Updated on: December 28, 2020

5 Tools Every Producer Needs

You in the sales game and having problems during COVID? You looking for some help and some resources that’ll take your game to the next level? Well, today, I’m going to talk to you about five different things that every salesperson should have, in terms of resources, to help them get through this tough time and carry them through on the other side.

Listen, it’s no secret, these are challenging times. I get it; we’re experiencing the same thing at my agency. In my book, the extra two minutes, I give salespeople a ton of tools that they can use to take their game from ordinary to best in class. Just like that, I’m going to talk to you about five of those today.

Reference USA

One of the first things that I do with any prospect is I take the time to research that prospect. One of the ways I do this is with ReferenceUSA. So tool number one is going to be your library card because ReferenceUSA is a free database that you can use through your local library if they have it. If they don’t, it’s okay, find another library close that does. It’s free. It’s worth the drive if you have to take 15 minutes to get a card from another library. ReferenceUSA is a database that will give you a ton of demographic information about your prospect. You don’t have to go any further than that to get everything you need. Now listen, it’s not always 100% accurate. It’s probably 80% accurate if I had to guess. But it’s enough to let you know, yeah, this is somebody I need to reach.

Email Service

Once you have them researched, you have to plan on how you’re going to get in front of them. Listen, you don’t have to have the highest cost, best CRM out there. But you do need to have a way to get stuff to people. And you have to have a way to measure it. So if your agency is not in a position to spend the money on a CRM right now, have at least a Mailchimp account, or Mad Mimi, or something like that where you can get a weekly or monthly newsletter out. And, if you have particular current events that need a single email, you can push that out to everybody on your email list. You might be a one-person shop, heck, I was a one-man shop for 18 months. I had to cobble as much together as I could to do this. But having a primary email platform that you can measure open rates, bounce rates, and all of that stuff is huge.

Evergreen Content

The third thing I’m going to tell you is you got to have a good website. Listen, your website is so important because that’s where people are interviewing you before they ever reach out to hire you. You got to have content on that site. It has to be evergreen content. Sure, you can have some sprinklings of current events in there, but at the end of the day, what’s going to drive your search engine optimization, and the amount of traffic that you get to your website is that evergreen content. Those questions that people are continually searching for the answers. You can provide those. Write a quick article on it.

My buddy, Bradley Flowers, said when he was on the Power Producer’s Podcast with us that any time one of his people gets the same question twice, it automatically becomes a piece of content. They keep pads by there desks, pencils, and they just jot it down any time they hear that. It’s essential that you have evergreen content, and it’s not hard. Do something like this right here, start with video, and then move to audio. Then proceed to written. Get everything out there, because what I can tell you is, you can get so much out of one piece of content if you repurpose it correctly.

 

Email Validation

The fourth one I want to talk to you about is a website called MailTester.com. MailTester.com is where you can go and enter any email address, and it will ping the server to determine whether or not that email address is accurate. One of the most significant issues we have in the sales game is we can’t get the email on the right person, right? Well, what happens if you think you got it? Well, you got to MailTester.com, you put it in, and you’re either going to get a thumbs up or a thumbs down.

BONUS

Listen, I’m going to sidebar just for a second, right? I’m going to give you a tip. Don’t go for the decision maker’s email address. Don’t go for it right out of the box. Chances are the gatekeeper is not going to give it to you. So what you do is you play to the gatekeeper’s ego, right? You say, “Hey, look, I know you’re a good gatekeeper, and gosh, you’re best in class. The information I have for your company is critical, but I understand, you probably don’t want to give me the email address for the person who makes these decisions. I get it. Is it cool if I send this to you, and then you forward it on to them, so you’re filtering their email out from guys like me?” Guess what, 99% of the time, you’re going to get it. Then what do you do? You don’t send the email to the gatekeeper, you go to MailTester.com, and you play around with the email address, first letter last name, first name, whatever. And you put it into MailTester.com, and now you got the decision maker’s email address, and you’ve bypassed the gatekeeper.

Linkedin

That was a bonus. The other thing you have to do is you have to make sure you are using LinkedIn, and you’re using LinkedIn the right way. LinkedIn is a massive boost for anybody in the sales game, but here’s the problem, don’t sell on it. Don’t try and sell. Instead, you should engage, interact, and build relationships. Sales will come. How many times do you connect with somebody, and within 30 seconds, you have an automated message?  The message is saying, “Hey, I’m so glad we connected, I want to let you know I’m helping businesses in your area with things just like you do, and blah, blah, blah.

No. We don’t want that. And neither does anybody else. So don’t do it. Connect, interact, create events, create groups. Be a subject matter expert. Share your stuff. Share your evergreen content. Share content from other people. Comment on other people’s things. Comment on your posts. Do everything you can to build up your presence on LinkedIn and manipulate that algorithm.

Listen, some of this stuff sounds basic, but you’re not doing it. Now is a great time to slow down and look at all of the things out there that we’re not doing, add them to the regiment, make them a habit, and push our game to the next level for the foreseeable future. If you can do that, just these five simple things. You’re going to kill it in commercial insurance.

 

Insurance

How AI and Automation Are Reshaping Independent Insurance Agencies

In an industry where tradition often outweighs innovation, artificial intelligence and automation are slowly but steadily reshaping how independent insurance agencies operate. The push toward smarter, more efficient workflows is no longer a matter of if—but when. While many agencies are still evaluating how AI fits into their operations, early adopters are already reaping the benefits of streamlined submissions, faster processing, and actionable data insights.

Read More »
Producers

Coaching, Competition, and Consolidation: Inside the Protege Mindset That’s Reshaping the Future of Insurance Producers

The commercial insurance industry is changing faster than ever—and not always for the better. Consolidation is accelerating. Service levels are declining. Private equity is pushing agencies to scale in ways that strip out the personal touch that once defined the independent channel. But for the producers willing to do the work, lean into mentorship, and sharpen their craft, this isn’t a challenge—it’s an opportunity.

Read More »
Insurance

From Submission Bottlenecks to Scalable Growth: How AI is Empowering Independent Insurance Agencies

The commercial insurance industry is in the midst of a major evolution. The traditional workflows that once drove agency productivity are now dragging down growth, overloading staff, and frustrating owners who are trying to scale efficiently. For independent insurance agencies—especially those in the middle market—adapting to these challenges without increasing overhead is a tightrope walk.

Read More »
Market

The Power of Patient Prospecting: How Education, Niching, and Mindset Drive Middle-Market Success

Few industries reward consistency, discipline, and patience quite like middle-market commercial insurance. Initially, every producer starts with a different story, background, and path into the business. However, the ones who rise are the ones who learn to embrace the long game. Moreover, while success may take time, those who persevere ultimately reap the benefits. Furthermore, this industry values resilience, and those who remain committed often find themselves achieving great success in the end.

Read More »
Work

Reclaiming Purpose in a Distracted World: Empowerment, Emotional Intelligence, and the Future of Work-Life Balance

In today’s performance-obsessed culture, achieving elite status in your profession can often come with a hidden price. Tania Khazaal, known to many as Tanya the Herbalist, knows this truth firsthand. After climbing the ranks in the insurance industry and landing in the top 1% of sales professionals, she found herself at a crossroads. Despite the accolades, international travel perks, and consistent recognition, she was suffering from a quiet crisis: burnout.

Read More »
Insurance

From Confusion to Clarity: How Insurance Agencies Can Unlock Growth Through Strategic Leadership and Culture

In the fast-paced world of commercial insurance, the grind of daily operations often blinds agency leaders to the foundational cracks forming beneath them. Producers are focused on closing deals. Account managers are buried in servicing. Agency principals are juggling leadership, sales, operations, and finance. Yet in the midst of this hustle, many agencies lack the one thing that can unlock the next level of growth: organizational clarity.

Read More »

Responses

Test Message

Killing Commercial Login