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This is The Power Producers Podcast where we are refining and redefining the sales game. A place where sales professionals can come to learn from other sales professionals and thought leaders who have mastered their craft. As well as their peers who are still striving for perfection to achieve their “why”. Real sales professionals. Real stories. Real results. Are you ready to feel the power?
In this episode of The Power Producers Podcast, David Carothers interviews Michael Zalle, CEO of YellowBird. Michael discusses the innovative strategies and tools that YellowBird provides to aid agents in refining their offerings and increasing profitability.
In this episode of The Power Producers Podcast, David Carothers interviews Chase Courtney, Director of Technology Sales at Imperial PFS. Chase discusses his role at IPFS and how he is leveraging his experience to help the company appeal to a wider audience. Chase also shares about AndDone, the unified digital premium payment platform from IPFS that allows agencies to create a customized user experience.
In this episode of The Power Producers Podcast, David Carothers discusses the core of effective leadership, likening it to Michael Jordan’s legendary legacy, and how leadership skills are crucial for handling success pressures, improving relationships, and attaining unparalleled achievements in the insurance industry.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Andy Jeckells, Co-CEO at I–RE. Andy discusses how I–RE is changing the game with Repaid – a product that offers clients a risk-and-reward plan for insurance coverage.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Mike Almberg and Max Olson, partners at Legacy Advisors. Mike and Max discuss their expertise in optimizing the value of insurance agencies, their advice to owners eyeing the next chapter in their journey, and how Legacy Advisors stands as a beacon of trust, offering clarity, and tangible results for agency owners ready to transition.
In this episode of The Power Producers Podcast, David Carothers gives listeners a sneak peek into the upcoming Producers in Paradise event, emphasizing its unique offerings this year and unpacks the enduring wisdom of “The Ant and the Grasshopper,” spotlighting its relevance to the world of producers.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Bill Haber, Co-Founder of TEKRiSQ. Bill discusses how important it is to prioritize cybersecurity measures and how the TEKRiSQ solution helps insurance agents grow their cyber line of business and make their clients more cyber-resilient.
In this episode of The Power Producers Podcast, David Carothers interviews Adam Bowe, Co-Founder of Cake. Adam discusses Cake, an innovative platform for buying, selling and getting the valuation for your book of business.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Tanya Dalton, Purposeful Productivity Expert and Author of the book: On Purpose: The Busy Woman’s Guide to an Extraordinary Life of Meaning and Success. Tanya discusses her expertise in finding purpose in work, enhancing productivity, and prioritizing effectively.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Sandra Gebhardt, an Online Marketing Strategist. Sandra discusses her expertise and strategies in building a brand and marketing effectively on digital platforms.
In this episode of The Power Producers Podcast, David Carothers interviews Doug Avrin. Doug discusses his expertise in Workers’ Comp and his goal to help lead and develop others.
In this episode of The Power Producers Podcast, David Carothers and guest co-host Grayson Carothers interview Gertha Jean, CEO of One Way Insurance Group (OWIG). Gertha discusses the strategies they have implemented that have resulted in attracting more desirable clientele and the concept and goal of the mobile office.
In this episode of The Power Producers Podcast, David Carothers interviews Jarid Beck, Co-Founder of Risk Management Advisors. Jarid discusses his expertise in the captive space, and how agents can introduce captives as a solution to their prospects and clients in the middle market arena.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck discuss the complexities of the middle-market insurance business.
In this episode of The Power Producers Podcast, David Carothers interviews Jeffrey Seidel, Owner of Northshire Insurance. Jeffrey shares what led him to be the first person in his town to open an independent insurance agency focusing on excellent customer service and how the agency uses technology to stand out.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Elnor Rozenrot, Founder of ClaimSetter. Elnor discusses the vision behind Claimsetter, and how policyholders, agents/brokers, and contractors can utilize it in their agencies.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck discuss the different generations of insurance buyers and share how to effectively communicate and sell to each generation.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Amanda Brewton, Principal Owner of Medicare Answers Now. Amanda shares her insights and expertise in the Medicare field and offers valuable advice on marketing and selling Medicare plans, building relationships, and the need for education and referral-based marketing.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Monica Adwani, COO at BRZ Insurance. Monica discusses her current role at BRZ Insurance, where she focuses on serving the Hispanic community, she also discusses the importance of leveraging technology in the insurance industry and emphasizes the need for clear goals and communication within your team.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview CJ Hutsenpiller, Private Client Advisor at Hutsenpiller Insurance. CJ shares his insights on leveraging chatbots and AI to improve efficiency and profitability for insurance agencies.
In the ever-evolving world of commercial insurance, marketing has become a critical lever for growth. Yet most agencies still struggle to understand what’s actually working. From websites that generate leads with no attribution to CRM systems that silo vital data, insurance agencies are often flying blind.
If you’re a commercial insurance producer trying to grow in the middle market, you’re probably aware that the old-school prospecting methods—cold calling hundreds of businesses, dropping off trinkets, hoping someone is “coming up on renewal”—are no longer enough. In today’s competitive environment, success isn’t about how many people you reach. It’s about reaching the right people at the right time with the right message.
Too many agents stop learning once they’ve earned their license. The bare minimum—meeting continuing education requirements—is not enough in today’s climate. Producers often resort to online forums, asking where they can complete CE hours “as quickly as possible.” This mindset directly impacts their ability to communicate complex subjects like reinsurance or risk modeling to clients in an understandable way. As a result, they struggle to retain accounts and close new business in an increasingly competitive market.
The problem? Too many producers are pitching too soon, to the wrong people, with nothing more than a quote to offer. This article walks through how to close more business by positioning yourself as a trusted advisor, selling Total Cost of Risk (TCOR) outcomes, and using a structured approach to differentiate at every stage of the sales process.
In the modern commercial insurance landscape, trust is no longer built solely through in-person meetings, networking events, or polished brochures. It’s earned digitally—often before a prospect ever takes your call. As sales dynamics shift and competition tightens, the producers who will thrive are those who understand one thing: educational content is the new handshake.
Most commercial insurance producers think of referral networks as an afterthought—something that might generate a lead or two if they attend enough events, shake enough hands, or stay active in their BNI chapter. But the producers who consistently dominate the middle market think differently. They treat referral networks like revenue engines, built with the same discipline as a sales pipeline, and they use those relationships not only to generate appointments but to recruit the next generation of elite producers.
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