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This is The Power Producers Podcast where we are refining and redefining the sales game. A place where sales professionals can come to learn from other sales professionals and thought leaders who have mastered their craft. As well as their peers who are still striving for perfection to achieve their “why”. Real sales professionals. Real stories. Real results. Are you ready to feel the power?
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Eric Rich of Mentor Insurance, Eric talks about the incredible potential in the insurance industry as well as some of the things we need to consider in order to be successful.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Carey Wallace of Agency Focus. Carey talks about the importance of EBITA and how to determine the true value of your agency.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Carey Wallace of Agency Focus. Carey continues the conversation about how to determine the value of your agency through benchmarks.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck talk about the importance of having driver selection criteria established on the front-end and communicating that to your clients.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck talk about fleet safety and how beneficial it is for sales. They also discuss mirroring and labeling prospects.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck talk about driver selection criteria and how important it is. They also discuss how being a bit more forceful with clients can help them to understand that you want what is right for them.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck address the importance of establishing driver selection criteria upfront and communicating it to your client.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck talk about two more key impulse factors to help you close sales: fear of loss and a sense of urgency.
In this episode of The Power Producers Podcast, David Carothers and co-host James Jenkins interview Dan Abrahamsen, Co-Founder of Cover Whale. Dan talks about how dedicated Cover Whale is to assisting their trucking clients and carrier partners in risk management and how Cover Whale uses data and advanced technology to enhance the safety of our roadways.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck talk about the Jones effect and indifference, two of the four key impulse factors that can help to close sales.
In this episode of The Power Producers Podcast, David Carothers and guest co-host Ryan Deeds interviews Joe Hollier, Nifty Rewards Co-Founder. Joe explains what the Metaverse is, how we can benefit from it, and what we need to expect in the future.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Jeremy Chen of Jeremy Chen Sales. Jeremy talks about how he helps companies improve their sales strategies and performance.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck talk about the different impulse factors that can help you close sales.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Jim Schubert, CEO of Southern States Insurance, and Podcast Host and “Headmaster” at Agents Growth Academy. Jim talks about the qualities that make an effective producer and how he is giving back to this great industry.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Joel Stevenson, CEO of Yesware. Joel talks about sales and technology and how Yesware is changing the face of technology for salespeople.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Jonathan Rosenfeld, Personal Injury Attorney and Owner of Rosenfeld Injury Lawyers. Jonathan discusses how Rosenfeld Injury Lawyers helps their clients navigate personal injury cases.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Colby Tunick, CEO of ReFocus AI. Colby discusses how The ReFocus AI platform is a game-changer and how they are able to help in the insurance business.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Stuart Leo Founder & CEO of Waymaker.io. Stuart discusses the importance of software in the industry, and the key points in our history that can be used as a tool in today’s software and strategic process.
In this episode of The Power Producers Podcast, David Carothers and guest host Ryan Hanley interview Jamie Peers, VP of Sales and Alliances at Synatic. Jamie discusses how Synatic provides a full integration solution that delivers value at a fast speed, and also how Synatic minimizes data integration, automation, and analytics time and cost by up to 80% by combining simple tools with enterprise-grade functionality.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Michael McCormick and Taylor Dobbie, of Insurance Soup to discuss their Career Insurance Agent program which helps agents build their own independent agencies.
The insurance industry isn’t known for flash or flair. Most people picture gray suits, paperwork, and words like “renewal,” “loss runs,” or “premium audit.” But a new generation of producers is proving that this business doesn’t have to be boring. They’re showing that authenticity, energy, and creativity can make insurance not only engaging but a platform for meaningful connection and career fulfillment.
The world of commercial insurance is evolving rapidly. It’s no longer just about quoting policies and hoping for renewals. Today, producers have the opportunity to lead with value, bring strategy to the sales process, and create long-lasting client relationships that transcend policy pricing.
In the ever-evolving world of commercial insurance, marketing has become a critical lever for growth. Yet most agencies still struggle to understand what’s actually working. From websites that generate leads with no attribution to CRM systems that silo vital data, insurance agencies are often flying blind.
If you’re a commercial insurance producer trying to grow in the middle market, you’re probably aware that the old-school prospecting methods—cold calling hundreds of businesses, dropping off trinkets, hoping someone is “coming up on renewal”—are no longer enough. In today’s competitive environment, success isn’t about how many people you reach. It’s about reaching the right people at the right time with the right message.
Too many agents stop learning once they’ve earned their license. The bare minimum—meeting continuing education requirements—is not enough in today’s climate. Producers often resort to online forums, asking where they can complete CE hours “as quickly as possible.” This mindset directly impacts their ability to communicate complex subjects like reinsurance or risk modeling to clients in an understandable way. As a result, they struggle to retain accounts and close new business in an increasingly competitive market.
The problem? Too many producers are pitching too soon, to the wrong people, with nothing more than a quote to offer. This article walks through how to close more business by positioning yourself as a trusted advisor, selling Total Cost of Risk (TCOR) outcomes, and using a structured approach to differentiate at every stage of the sales process.
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