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This is The Power Producers Podcast where we are refining and redefining the sales game. A place where sales professionals can come to learn from other sales professionals and thought leaders who have mastered their craft. As well as their peers who are still striving for perfection to achieve their “why”. Real sales professionals. Real stories. Real results. Are you ready to feel the power?
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Crystal Fox, Director of the Beauty Queen Insurance Program at The Smith Sawyer Smith Agency. Crystal talks about how she came up with the idea to create the Beauty Queen Insurance Program and where she sees it headed.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Jess Dantice, CEO & Founder of Zenjuries. Jess talks about the factors that have Zenjuries in hyper-growth mode and how the Zenjuries app makes it easier, faster and more cost effective for businesses to win at workers’ comp.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Alan Stein Jr., a best-selling author, coach, and speaker. Alan talks about what we can learn from the mindset of athletes, the importance of having a clear vision, and why consistency is vital to success.
In this episode of The Power Producers Podcast, David Carothers interviews Rod Khleif, Director of Lifetime CashFlow Academy. Rob shares how built passive income through multifamily real estate investment and how he helping others do the same.
In this episode of The Power Producers Podcast, David Carothers and guest co-host Justin Sloane interview Chris Craddock, CEO of The Redux Group, and host of the Uncommon Real Estate Podcast. Chris discusses all things real estate investment, scaling your business, leadership, and everything in between.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Aimey Bryan owner of Bryan Insurance Agency and Agency Marketing Pro. Aimey discusses the benefits and importance of digital marketing, content creation, and having a learning mindset in business.
In this episode of The Power Producers Podcast, David Carothers and guest co-host Ciara Gravier CIC, CRM, CCIC, PWCA, CPIA interview Sarah Muniz, author of the new book, Undiscovered Voices. Sarah talks about her experiences in the insurance industry and the benefits and value of having women in any industry.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck discuss how to prepare for a marketing drop.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Tracy Cotton, Executive Client Manager at Starr-Mathews Agency. Tracy discusses why everybody, particularly those in the insurance industry, should be flexible and open to new experiences and how she came up with the concept of trying 50 new things on her 50th birthday.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Ellie Platt. Ellie explains how she manages and values her team, and how they show their dedication to their clients and the community they serve.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck talk about the purpose of marketing drops, why we should value everyone regardless of their position, and why having a good conversation with the gatekeeper is important.
In this episode of The Power Producers Podcast, David Carothers and guest co-host Jason Cass, interview Dr. Billy Williams, CEO of Williams Family Investment Group and President of Inspire a Nation Business Mentoring. They talk about the four types of discipline, the five levels of leadership, and how investment allows you to accomplish more of what you want.
In this episode of The Power Producers Podcast, David Carothers with co-host Kyle Houck and guest host Ryan Deeds interview Jeff Teschke, Founder & CEO of Forge3 to talk all the value of maximizing your agency’s website.
In this episode of The Power Producers Podcast, David Carothers interviews Chris Greene, The Flood Insurance Guru. Chris discusses the Flood Education Center’s mission and highlights the importance of customer/client feedback and the key elements to consider while developing content.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Cassidy Arbeli, Business Strategist and Consultant and CEO of The Arbeli Group. Cassidy shares her journey to becoming an independent agent and offers advice to other women in the insurance industry.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview John Yarbrough Carrier and MGA/MGU Solutions Specialist at Appulate. John talks about the impact of being transparent with your clients and how their company helps agents with their services.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck talk about some of the difficulties they have encountered when working with construction accounts.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Clayton Wood, CFP®, Managing Partner at C. B. Wood Financial. Clayton shares cold calling strategies that have worked for him and discusses the current landscape of self funding and healthcare benefits.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Wes Becknell, Vice President of Marketing at RockLake Insurance Group. Wes answers the most queried questions in the trucking industry.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck talk about how to use a financial discussion with your client or your prospect to make your point and drive the wedge.
The insurance industry isn’t known for flash or flair. Most people picture gray suits, paperwork, and words like “renewal,” “loss runs,” or “premium audit.” But a new generation of producers is proving that this business doesn’t have to be boring. They’re showing that authenticity, energy, and creativity can make insurance not only engaging but a platform for meaningful connection and career fulfillment.
The world of commercial insurance is evolving rapidly. It’s no longer just about quoting policies and hoping for renewals. Today, producers have the opportunity to lead with value, bring strategy to the sales process, and create long-lasting client relationships that transcend policy pricing.
In the ever-evolving world of commercial insurance, marketing has become a critical lever for growth. Yet most agencies still struggle to understand what’s actually working. From websites that generate leads with no attribution to CRM systems that silo vital data, insurance agencies are often flying blind.
If you’re a commercial insurance producer trying to grow in the middle market, you’re probably aware that the old-school prospecting methods—cold calling hundreds of businesses, dropping off trinkets, hoping someone is “coming up on renewal”—are no longer enough. In today’s competitive environment, success isn’t about how many people you reach. It’s about reaching the right people at the right time with the right message.
Too many agents stop learning once they’ve earned their license. The bare minimum—meeting continuing education requirements—is not enough in today’s climate. Producers often resort to online forums, asking where they can complete CE hours “as quickly as possible.” This mindset directly impacts their ability to communicate complex subjects like reinsurance or risk modeling to clients in an understandable way. As a result, they struggle to retain accounts and close new business in an increasingly competitive market.
The problem? Too many producers are pitching too soon, to the wrong people, with nothing more than a quote to offer. This article walks through how to close more business by positioning yourself as a trusted advisor, selling Total Cost of Risk (TCOR) outcomes, and using a structured approach to differentiate at every stage of the sales process.
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