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This is The Power Producers Podcast where we are refining and redefining the sales game. A place where sales professionals can come to learn from other sales professionals and thought leaders who have mastered their craft. As well as their peers who are still striving for perfection to achieve their “why”. Real sales professionals. Real stories. Real results. Are you ready to feel the power?
In this episode of The Power Producers Podcast, host David Carothers is joined by Josh Gurley. They discuss what are one-liners that producers utilize and the main action that PEOS does.
In this episode of The Power Producers Podcast The Protege, David Carothers interviews Justin Sloan, Owner of BSP Insurance. Justin talks about his approach in the insurance industry and why he wants to be part of the Killing Commercial.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Monica Adwani, CPIA, and Sarah Thompson of Savvital. Monica and Sarah talk about the types of virtual professionals they bring to the table and what Savvital is all about.
In this episode of The Power Producers Podcast, host David Carothers is joined by Josh Gurley. They discuss commercial insurance sales and the biggest mistakes that people make in their business.
In this episode of The Power Producers Podcast: The Protege, David Carothers interviews Derek Hayden, CIC, Benefits and Risk Consultant at Dansig Insurance Risk Advisors. Derek talks about how he used the advantage of being in a small town as his leverage in the competition and how he was able to get through the challenges.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Chad Eddy, CEO of Indium. Chad talks about his career at Indium and what they’re looking for in a partnership.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck discuss the three things that you need to have when doing marketing drops and why there has been more cyber exposure nowadays.
In this episode of The Power Producers Podcast: The Protege, David Carothers interviews Brady Neal, President of CORROSOURCE. Brady talks about how he built his career in the insurance industry and the reason why he wanted to join Killing Commercial.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Scott Howell, CLCS, Agency Owner of iProtect Insurance & Financial Services, and Co-Host of The Insurance Guys Podcast. Scott announces the big news he has for the listeners and talks about his approach in the insurance industry.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck discuss why a gatekeeper is one of the most significant people and why being indifferent is key.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Josh Gurley, CIC, CWCA, Vice President of Commercial Insurance at Hunt-Miller Insurance Agency Inc. Josh discusses what the BOR is all about and why the insurance industry is a great business.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Todd Thams, Founder of Mod Advisor, Direct Work Comp, and President of Thams Agency. Todd talks about how the Mod Advisor was born and gives a couple of advice to those who are new to Mod Advisor.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck discuss something that everybody should do when things get a little stereotyped and that is telemarketing tweaks.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Rob Bowen Jr., Founder, and CEO of Patriotic Insurance Group. Rob talks about his transition from being in the military to the insurance industry and how the Suits for Soldiers program began.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Jason Verlinde, President of Verlinde Insurance Agency. Jason talks about his approach in the insurance industry and his take on social media marketing.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck discuss what are some of the worst questions that producers ask at the point of sale.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview David Watson, Partner & Director of Sales at Mappus Insurance Agency, Inc. David talks about his idea of the risk advisor process and how it became a game-changer for their agency.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck are joined by David Lefevre, Owner of SalesPWR. They discuss how to utilize your CRM for service functions in the agency.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Doug Benz, President of New Buffalo Insurance Agency, Inc. Doug talks about his journey in the business after joining Killing Commercial and the processes he has developed for the agency.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Colin Kassekert and Josh Spivak, of Solvo Health. Josh and Colin talk about their expertise in the health insurance industry and what Highlight Health is all about.
The insurance industry isn’t known for flash or flair. Most people picture gray suits, paperwork, and words like “renewal,” “loss runs,” or “premium audit.” But a new generation of producers is proving that this business doesn’t have to be boring. They’re showing that authenticity, energy, and creativity can make insurance not only engaging but a platform for meaningful connection and career fulfillment.
The world of commercial insurance is evolving rapidly. It’s no longer just about quoting policies and hoping for renewals. Today, producers have the opportunity to lead with value, bring strategy to the sales process, and create long-lasting client relationships that transcend policy pricing.
In the ever-evolving world of commercial insurance, marketing has become a critical lever for growth. Yet most agencies still struggle to understand what’s actually working. From websites that generate leads with no attribution to CRM systems that silo vital data, insurance agencies are often flying blind.
If you’re a commercial insurance producer trying to grow in the middle market, you’re probably aware that the old-school prospecting methods—cold calling hundreds of businesses, dropping off trinkets, hoping someone is “coming up on renewal”—are no longer enough. In today’s competitive environment, success isn’t about how many people you reach. It’s about reaching the right people at the right time with the right message.
Too many agents stop learning once they’ve earned their license. The bare minimum—meeting continuing education requirements—is not enough in today’s climate. Producers often resort to online forums, asking where they can complete CE hours “as quickly as possible.” This mindset directly impacts their ability to communicate complex subjects like reinsurance or risk modeling to clients in an understandable way. As a result, they struggle to retain accounts and close new business in an increasingly competitive market.
The problem? Too many producers are pitching too soon, to the wrong people, with nothing more than a quote to offer. This article walks through how to close more business by positioning yourself as a trusted advisor, selling Total Cost of Risk (TCOR) outcomes, and using a structured approach to differentiate at every stage of the sales process.
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