The Sales Process | Shoptalk Series, Episode #45
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck talk about the different stages of the sales process.
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This is The Power Producers Podcast where we are refining and redefining the sales game. A place where sales professionals can come to learn from other sales professionals and thought leaders who have mastered their craft. As well as their peers who are still striving for perfection to achieve their “why”. Real sales professionals. Real stories. Real results. Are you ready to feel the power?
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck talk about the different stages of the sales process.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Emilio Figueroa, Chief Insurance Officer at Foresight Commercial Insurance. Emilio talks about how they engage people in utilizing their technology and their focus in the middle market.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Jason Cass, Owner of Agency intelligence and managing partner at the Insurance Alliance. Jason talks about associations and the conversations he had with Billy Williams.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck talk about the different stages a company goes through in the buyer’s journey and the new business appointment they had.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Khuram Hussain, CEO and Founder of 20 Miles Inc. Khuram talks about his approach in the insurance industry and the significance of following systems.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interviews Erik Garcia, CFP®, President at Garcia Financial Group, and Dr. Matt Morris, LPC, LMFT, Counselor and Therapist at Matt Morris & Associates. They discuss their knowledge on relationships, money, and their podcast called Building Us Podcast.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck talk about everything we need to know about loss runs.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Aaron Steffey, Co-Founder and Director of Sales and Marketing at Propeller Bonds. Aaron talks about the types of bonds and how Propeller Bonds has been doing since it opened.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Laura Treonze, Chief Life Strategist, Motivational Speaker, and Behavioral Analyst at LMT Consulting. Laura talks about how she motivates her clients and why confidence is key.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck talk about teaching what every client and prospect needs to know about the insurance industry.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Mark Suski, SET, CFPS, and Associate Director at Jensen Hughes. Mark talks about his knowledge and experience in risk engineering, and the hazards of dust.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Miles Merwin, the Founder and President of Advisors Insurance Agency, LLC. Miles talks about his transition from working in an agency to running an agency and the structure of their program.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck talk about why people should sell value not expenses, and how to effectively represent somebody’s business.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Matt Masiello, the CEO of SIAA. Matt talks about his career in the insurance industry, the services they provide at SIAA and gives a little background about his book entitled, Insurance Agency 4.0.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Stephen Sedlak, CIC, CWCA, the President of Workcompology. Stephen talks about how ADP has helped him and gives a little insight into his book entitled, The Work Comp Control Effect: 7 Steps to Increase Profits Through Your Work Comp Program.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck talk about the significance of being prepared on appointments and asking open-ended questions.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Aaron Gordon, the Vice President of Gordon Companies Insurance Services. Aaron talks about how he became the bridge between old school service and new age technology and his niche focus on the commercial business.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Charles Specht, the President & CEO of ConstructiveRisk.com. Charles talks about understanding the Broker Of Record letter and booking appointments.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck discuss the three old types of sales tactics that are still utilized.
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Richard Stein Jr, the Founder and COO of Wellhouse Company. Richard talks about the history of their agency and understanding investment banking.

The insurance industry isn’t known for flash or flair. Most people picture gray suits, paperwork, and words like “renewal,” “loss runs,” or “premium audit.” But a new generation of producers is proving that this business doesn’t have to be boring. They’re showing that authenticity, energy, and creativity can make insurance not only engaging but a platform for meaningful connection and career fulfillment.

The world of commercial insurance is evolving rapidly. It’s no longer just about quoting policies and hoping for renewals. Today, producers have the opportunity to lead with value, bring strategy to the sales process, and create long-lasting client relationships that transcend policy pricing.

In the ever-evolving world of commercial insurance, marketing has become a critical lever for growth. Yet most agencies still struggle to understand what’s actually working. From websites that generate leads with no attribution to CRM systems that silo vital data, insurance agencies are often flying blind.

If you’re a commercial insurance producer trying to grow in the middle market, you’re probably aware that the old-school prospecting methods—cold calling hundreds of businesses, dropping off trinkets, hoping someone is “coming up on renewal”—are no longer enough. In today’s competitive environment, success isn’t about how many people you reach. It’s about reaching the right people at the right time with the right message.

Too many agents stop learning once they’ve earned their license. The bare minimum—meeting continuing education requirements—is not enough in today’s climate. Producers often resort to online forums, asking where they can complete CE hours “as quickly as possible.” This mindset directly impacts their ability to communicate complex subjects like reinsurance or risk modeling to clients in an understandable way. As a result, they struggle to retain accounts and close new business in an increasingly competitive market.

The problem? Too many producers are pitching too soon, to the wrong people, with nothing more than a quote to offer. This article walks through how to close more business by positioning yourself as a trusted advisor, selling Total Cost of Risk (TCOR) outcomes, and using a structured approach to differentiate at every stage of the sales process.
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